Make your mark where the beauty industry meets innovation.

Debuting as the centerpiece of the all-new Beauty Zone, The Beauty Lab is a premier stage experience designed for beauty-centric brands ready to educate, engage, and elevate their presence.

Why Take the Stage?

- Own the Conversation
With up to 13 dedicated 45-minute sessions across two full days, The Beauty Lab offers unmatched flexibility. Take over the entire lineup with exclusive brand-led content, or collaborate with distributors and partners to create a compelling shared presence.

- Educate & Inspire
This is more than a demo — it's your opportunity to deliver high-impact, professional education to an audience of licensed cosmetologists, estheticians, and spa owners actively seeking the next big thing.

- Launch. Build. Connect.
Perfect for product launches, brand awareness campaigns, and in-person connection with serious beauty professionals, The Beauty Lab puts your brand at the heart of the action — and directly in front of your target audience.

Ready to take center stage in Florida's hottest new beauty destination?

Secure your space in The Beauty Lab at IECSC Florida.
Limited availability. Maximum impact.