Toshiana Baker

Toshiana Baker

Founder/CEO

SpaWorx and NMSWP

Bio:

Toshiana Baker is a dynamic leader in the beauty retail, spa, and wellness industry with over 18 years of extensive experience. As a licensed esthetician and seasoned educator, Toshiana has developed and led training programs globally, enhancing service techniques and business strategies across prestigious spa and beauty brands. Her innovative approach to education has established her as a trusted authority, leading her to craft customized training solutions for spa professionals and create significant growth strategies for renowned spa brands and product manufacturers.

As the founder of SpaWorx, a consultancy that specializes in business growth and educational strategies, Toshiana has a deep commitment to nurturing talent within the industry. Her consultancy’s work spans from salon suites to five-star luxury resorts, proving her versatility and depth of knowledge in creating top-tier wellness experiences.