Nicole Shemwell
Owner/Educator
Bio:
Nicole Shemwell is a Board-Certified Trichologist, educator, and visionary founder of Advanced Hair Care & Wellness Spa and Advanced Hair Care Academy. She is nationally recognized for operating the first and #1 HeadSpa in Jacksonville, Florida, where she blends science, technique, and scalp wellness through her proprietary R.E.S.T.O.R.E.™ System a method designed to heal from the root, not just the surface.
A true industry disruptor, Nicole gained over 10,000 followers in just 30 days after her viral HeadSpa videos reshaped how beauty professionals view scalp care. Her rise to visibility wasn’t by chance
it was the result of consistency, education, and a mission to elevate industry standards.
As a former teen mom who defied the odds, Nicole turned her pain into purpose, becoming a bold voice for resilience, growth, and reinvention. Through her mentoring program Beating the Odds, she empowers disenrolled youth and beauty professionals alike to rewrite their stories, build confidence, and create generational wealth.
Her Certified Trichology Course and advanced trainings have helped countless stylists, estheticians, and spa owners elevate their craft, attract premium clientele, and master scalp health from a scientific and results-driven approach.
Nicole’s influence continues to expand through national speaking engagements, including her featured session at the International Esthetics, Cosmetics & Spa Conference (IECSC) titled “The Rise of HeadSpa: Scalp Rituals That Drive Relaxation, Results, and Revenue.”
Known for her blend of real talk, research, and results, Nicole delivers education that challenges the norm and inspires transformation. Whether she’s teaching on scalp disorders, business growth, or industry innovation, she leaves professionals feeling seen, equipped, and ready to act.
She has been featured on News4Jax, The Sisaundra Show, and multiple panels and expos across the Southeast. Her mission is simple: To educate, enlighten, and equip others to walk in their healing, find their voice, and build legacy from the root.